Solutions
Product & Marketing Analysis
Price Perception Analysis
The psychological impact, trust, expensive perception, or opportunity perception that different price levels create in consumers are analyzed.
Techniques Used
EEGGSR
Benefits for You
- Determines the optimal price perception
- Shows the real impact of discounts
- Improves price presentation format
Consumers don't just see the price; they feel it. The same number can be perceived as more attractive or more repulsive with different presentations.