Solutions
Advertising & Media Analysis
Ad Poster Analysis
The attention-grabbing power, gaze direction, and message perception of posters, outdoor ads, or printed visuals are analyzed.
Techniques Used
Eye Tracking
Benefits for You
- Corrects visual hierarchy
- Enables faster message perception
- Identifies the design that catches attention at first glance
A poster needs to catch attention within seconds. If the viewer's gaze goes to the wrong area, the commercial impact remains low even if the design is aesthetic.