Solutions
Product & Marketing Analysis
Technology Product Analysis
The design, feature, and usage perception of technology products such as phones, headphones, and computers are analyzed.
Techniques Used
Eye TrackingEEG
Benefits for You
- Strengthens product presentation
- Shows the attention impact of design elements
- Reveals factors affecting purchase desire
Technology products have many features but attention is limited. Which feature the consumer sees first and what they feel directly affects the purchase decision.