Human Behavior Research Platform
Science-Backed Neuromarketing and Consumer Behavior Analysis
We measure the attention, emotion, and perception impact of your ads, content, products, and digital experiences on your target audience through neuromarketing research.
- No hardware required
- University collaboration
- Enterprise reporting
- 24+
- Solution areas
- 6
- Neurometric methods
- 2 languages
- Reporting in Turkish and English
- 100%
- Hardware-free, remote research
Why Neuropiq?
Scientific measurement approach
We measure subconscious responses with accurate and scientific techniques.
Attention and emotion analysis
We analyze where the viewer actually looks and what they feel.
Corporate reporting
We transform data into detailed reports for strategic decision-making.
Brand, advertising, product and experience analysis
We optimize your marketing, product, and advertising strategies.
University collaboration-based research
We deliver reliable results built on cutting-edge scientific studies and academic approaches.
How it works
Measure the subconscious impact of your content in three steps.
- 01
Upload your content
An ad film, a visual, packaging design, or a website link — send us the content you want analyzed.
- 02
Let us run the analysis
Attention, emotion, and perception responses are measured second by second with neurometric models.
- 03
Get your report
Findings are delivered as an enterprise report with heatmaps, charts, and actionable recommendations.
Neuromarketing Insights
Not what users say, but their brain, eye and biometric responses reveal real decision-making processes. NeuroPiq transforms this data into meaningful insights through behavioral science methods.
Eye Tracking
(Eye Tracking)People don't remember what they see, they remember what they look at
Eye tracking technology analyzes which point on the screen the user looks at, how long they focus, and which areas they completely ignore.
Measured metrics:
- TTFF (time to first fixation)
- Time Spent (gaze duration)
- Fixation (focus points)
- Revisits (return visits)
Business outcome:
- Ad and UI design is optimized
- Critical areas are strengthened
- Purchase likelihood increases
EEG
(Brain Activity Analysis)Real attention is measured by the brain, not the eyes
EEG devices measure the brain's electrical activities, revealing the user's attention, cognitive load, and mental engagement levels.
EEG devices:
- Measures brain's electrical activities
Business outcome:
- Boring points in content are identified
- Peak focus moments are detected
- Training and video performance increases
GSR
(Emotional Arousal Analysis)Emotions don't speak, they give physiological responses
GSR (Galvanic Skin Response) measures the user's excitement, stress, and emotional arousal levels through skin conductance.
Measured data:
- Response time
- Response intensity
- Arousal count
- Tonic stress level
Business outcome:
- Emotional peak moments are identified
- The impactful moments of ads are extracted
- Content is made more powerful
Facial Expression Analysis
(Facial Coding)Users can't hide what they feel
Facial analysis technology detects instant emotional responses by analyzing micro-expressions. Basic emotions such as happiness, surprise, fear, and anger are measured.
Measured emotions:
- Happiness
- Surprise
- Fear
- Anger
Business outcome:
- Scenes that create emotional connection are identified
- Weak content is optimized
- Storytelling is strengthened
Biometric & Wearable Data
(Apple Watch etc.)The body reacts before the mind
Through wearable devices, heart rhythm, stress levels, and physiological changes are measured for in-depth analysis of user experience.
Measured data:
- Heart rate
- HRV (stress level)
- Oxygen level
- Body temperature
Business outcome:
- Stress and excitement moments are identified
- Experience intensity is measured
- Real impact is revealed
Implicit Association Test (IAT)
People often don't know what they think
IAT (Implicit Association Test) measures users' subconscious attitudes and tendencies.
Measured areas:
- Brand perception
- Values
- Attitudes
- Decision tendencies
Business outcome:
- True brand perception is revealed
- Survey errors are eliminated
- Strategic decisions are strengthened
General Insight
Users make decisions not by what they say, but by their biometric responses.
Traditional methods (surveys, focus groups) cannot measure subconscious processes. NeuroPiq fills this gap by revealing real user behavior.
Measure how the brain responds to your content
Tell us about your project; we will plan the right analysis setup together.