Advertising & Consumer Research
Test your ads before you launch.
Measure which ad performs better, which scene grabs attention, and how strongly your brand resonates with real consumer responses. Neuropiq is an advertising & consumer research company supporting advertisers' creative decisions with authentic consumer data.
- Fast & remote testing
- Real consumer data
- Action-driven reporting
- 24+
- Research & solution areas
- 5
- Key decision dimensions
- 2 languages
- Turkish and English reporting
- 100%
- Fast, remote consumer testing
What Do We Measure in Your Ads?
Attention — Where is your ad being watched?
In which seconds does attention peak or drop?
Emotion — Which moments create an impact?
Which scenes trigger strong emotional responses in viewers?
Brand — Is your brand being noticed?
Do the logo, product, and brand message appear at the right moment?
Memory — What remains from the ad?
Which brand and message are remembered when the ad ends?
Effectiveness — What should you change?
Which scene should be kept, and which should be rethought?
Fast and action-oriented research
Understand how your target audience responds before showing your ad to millions.
- 01
Define Scope & Objectives
We jointly define your ad assets, target audience, and key research questions.
- 02
Fast Consumer Testing
We run the test and measure real-time attention, emotion, and perception responses.
- 03
Clear, Actionable Results
We analyze consumer reactions and deliver clear, actionable results your creative team can use immediately.
Neuromarketing Insights
Not what users say, but their brain, eye and biometric responses reveal real decision-making processes. NeuroPiq transforms this data into meaningful insights through behavioral science methods.
Eye Tracking
(Eye Tracking)People don't remember what they see, they remember what they look at
Eye tracking technology analyzes which point on the screen the user looks at, how long they focus, and which areas they completely ignore.
Measured metrics:
- TTFF (time to first fixation)
- Time Spent (gaze duration)
- Fixation (focus points)
- Revisits (return visits)
Business outcome:
- Ad and UI design is optimized
- Critical areas are strengthened
- Purchase likelihood increases
EEG
(Brain Activity Analysis)Real attention is measured by the brain, not the eyes
EEG devices measure the brain's electrical activities, revealing the user's attention, cognitive load, and mental engagement levels.
EEG devices:
- Measures brain's electrical activities
Business outcome:
- Boring points in content are identified
- Peak focus moments are detected
- Training and video performance increases
GSR
(Emotional Arousal Analysis)Emotions don't speak, they give physiological responses
GSR (Galvanic Skin Response) measures the user's excitement, stress, and emotional arousal levels through skin conductance.
Measured data:
- Response time
- Response intensity
- Arousal count
- Tonic stress level
Business outcome:
- Emotional peak moments are identified
- The impactful moments of ads are extracted
- Content is made more powerful
Facial Expression Analysis
(Facial Coding)Users can't hide what they feel
Facial analysis technology detects instant emotional responses by analyzing micro-expressions. Basic emotions such as happiness, surprise, fear, and anger are measured.
Measured emotions:
- Happiness
- Surprise
- Fear
- Anger
Business outcome:
- Scenes that create emotional connection are identified
- Weak content is optimized
- Storytelling is strengthened
Biometric & Wearable Data
(Apple Watch etc.)The body reacts before the mind
Through wearable devices, heart rhythm, stress levels, and physiological changes are measured for in-depth analysis of user experience.
Measured data:
- Heart rate
- HRV (stress level)
- Oxygen level
- Body temperature
Business outcome:
- Stress and excitement moments are identified
- Experience intensity is measured
- Real impact is revealed
Implicit Association Test (IAT)
People often don't know what they think
IAT (Implicit Association Test) measures users' subconscious attitudes and tendencies.
Measured areas:
- Brand perception
- Values
- Attitudes
- Decision tendencies
Business outcome:
- True brand perception is revealed
- Survey errors are eliminated
- Strategic decisions are strengthened
General Insight
Users make decisions not by what they say, but by their biometric responses.
Traditional methods (surveys, focus groups) cannot measure subconscious processes. NeuroPiq fills this gap by revealing real user behavior.
Measure how the brain responds to your content
Tell us about your project; we will plan the right analysis setup together.