The science that measures human behavior. Insight that empowers decisions.
Neuropiq is a holistic approach that brings together brain, nervous system and mental processes; neuromarketing, neuroscience and attention analysis.
Who We Are
Neuropiq is an analysis platform grounded in neuroscience and behavioral science, aiming to deeply understand user behavior. With our approach that aims to reveal not only what people do, but what they feel and why they behave that way, we offer brands and product teams the ability to make more accurate, data-driven decisions. Thanks to our methodology supported by academic research, we add real value to businesses' strategic processes by making sense of complex user data.
What We Do
Neuropiq analyzes the attention, emotion, and interaction responses that users give to content, advertisements, and digital experiences, transforming this data into meaningful insights. By combining eye tracking, emotion analysis, and behavioral data modeling, we reveal critical points that directly affect brand performance and present these findings in clear, understandable, and actionable reports. This way, companies achieve more effective results by basing their decisions on real user behavior rather than assumptions.
How We Work
At Neuropiq, we analyze not just what users say, but their real attention and emotional responses to content and experiences. With our neuromarketing-based approach, we use eye tracking, emotion analysis, and behavioral data modeling techniques to make the impact of your marketing strategies on users objective and measurable. By transforming the data obtained in this process into meaningful insights, we provide clear and actionable strategic recommendations to improve your performance.
Step by Step Process
Project & Goal Analysis
Your business goals, target audience, and analysis needs are determined in detail.
Test Design & Method Selection
The most suitable scenarios, content, and measurement methods are designed for analysis.
Data Collection
Users' attention, emotion, and interaction responses are measured in real time.
Data Analysis & Insight Generation
Collected data is interpreted with advanced analysis models and critical findings are revealed.
Reporting & Strategic Recommendations
Insights are presented with understandable reports and action recommendations to improve performance.
NEUROPIQ
Neuromarketing
Scientific methods to understand consumer behavior and measure impact.
EEG & Eye Tracking
We measure attention and mental responses through brain waves and gaze movements.
User Analysis
We generate accurate insights by analyzing real user responses.
Reporting
We present data through understandable, action-oriented reports.
Objective & Measurable
We produce results based on measurements and data, not intuition.
Perception – Predictive
We measure perception and help predict future behaviors.
Intelligence – Implicit – Insight
We interpret subconscious responses and transform them into strategic insights.
IQ – Query – Quick Analysis
We reach the right data with smart queries and deliver fast, effective analyses.