Advertising & Consumer Research. Test before you spend.
Neuropiq is an advertising and consumer research company measuring the impact of ads and communications before launch.
Who We Are
Neuropiq is an advertising & consumer research company that tests commercial films, digital videos, and brand communications through real consumer responses. Before you broadcast your ad to millions, we help creative teams and brand leaders make better decisions by analyzing how your target audience truly responds.
What We Do
We analyze attention, emotion, brand visibility, memory, and message impact through authentic consumer responses. We measure which ad works best, which scenes captivate viewers, and how strong your brand equity remains, delivering clear, actionable strategic outputs.
How We Work
We conduct a fast, action-driven research process. We establish your ad assets, target demographics, and research questions; run the test, analyze consumer reactions, and deliver clear findings that creative teams can immediately implement.
Step by Step Process
Project & Goal Analysis
Your business goals, target audience, and analysis needs are determined in detail.
Test Design & Method Selection
The most suitable scenarios, content, and measurement methods are designed for analysis.
Data Collection
Users' attention, emotion, and interaction responses are measured in real time.
Data Analysis & Insight Generation
Collected data is interpreted with advanced analysis models and critical findings are revealed.
Reporting & Strategic Recommendations
Insights are presented with understandable reports and action recommendations to improve performance.
NEUROPIQ
Neuromarketing
Scientific methods to understand consumer behavior and measure impact.
EEG & Eye Tracking
We measure attention and mental responses through brain waves and gaze movements.
User Analysis
We generate accurate insights by analyzing real user responses.
Reporting
We present data through understandable, action-oriented reports.
Objective & Measurable
We produce results based on measurements and data, not intuition.
Perception – Predictive
We measure perception and help predict future behaviors.
Intelligence – Implicit – Insight
We interpret subconscious responses and transform them into strategic insights.
IQ – Query – Quick Analysis
We reach the right data with smart queries and deliver fast, effective analyses.